With millions of TV sets in the market already, VIZIO is able to immediately introduce this content to a sizeable and (by the looks of recent data) captive audience.

It’s important for us to deliver popular content to consumers and we are focused on continually expanding additional free and premium options for our VIZIO SmartCast TV customers.” “We recognize the important role that TV plays in the home, especially when families are being asked to stay inside.

“More people are discovering our free content offerings and making them part of their daily routines right now,” said Mike O’Donnell, Senior Vice President, Platform Business. Even without these 30 new channels, viewing sessions on SmartCast were already increasing - up 57% over the past three weeks, according to VIZIO. Having a range of content from recognizable publishers across genres only stands to strengthen the appeal of the SmartCast platform for VIZIO device owners. The rollout, first reported by Variety on Tuesday, is live already and will include a slate of new channels from the likes of publishers like USA Today, CBC, TMZ, Hollywire, Food52, Fubo and more. VIZIO plans to address that demand by introducing 30 new (free) 24-hour channels to its SmartCast Home platform. With audiences more confined to their couches amid quarantine, there's an increased demand for entertainment options - and specifically, free ones.

Fubo on vizio smartcast